Audience
ReverbNation is a site intended for musicians, but they encourage non-musicians to participate in the promotions. As a indie artist, your fans are your vehicle. They can drive you to success or away from it. RN has made it possible for fans to help their artists in many ways. Non-musicians have something other than Facebook to be apart of now. They have a voice on RN just as the musicians. They might not get paid to promote their favorite artist, but they can say that they had a hand in it.
All communities can take part on the RN website. RN doesn't target any specific groups, they just want their site to be among the heavy hitters. Other networks have failed to ignite the underground world of music, but RN is destined to be the Facebook/Twitter of music.
Organization
The site is well organized. They offer many tools and options. These items are not hard to find on the website. For example, anything that is dealing with money is all in one column.
As you can see, RN has everything organized from Home to Account settings. Without this kind of organization, you would get lost finding stuff. At the bottom of the page, RN has even added all the links to make navigation easier.
RN is a worthy site. This can contend with the biggies. The overall experience is fresh and intuitive. Even though the site offers tutorials on how to use the tools, one can still use the tools without watching videos.



Any writing going on? If so, how would you characterize it? Primary? Secondary? Wholly unimportant?
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